Varun Kalra

- Early-stage B2B SaaS Healthtech startup that simplifies blood test reports (Govt. of India funded) • Re-build the website to integrate B2C entry points • Introduced new report formats like smart summary, covid, etc to enter curative market - onboarded labs went up from 15 to 100+ • Optimized the partner dashboards for easier activation of smart reports - trials went up from 8% to as high as 65% in some cases • Key strategic alliances with Digital health/ Electronic Health record platforms

• Built D2C web platform Aqualens.in for Lenskart Private-Label contact lens brand along with a team of 3 product executives • Integrated the website with existing Lenskart infra - Warehouse management, inventory management, etc softwares • Built technical support for Aqualens' key proposition - subscription model • Oversaw digital campaigns across media platforms • Re-built the brand completely - logo, brand guidelines, brand identity & implications • Managed agency relations - tech, creative, media

Marketplace app to facilitate on-demand interest-based companionship targeted at North-American market • Formalised concept & go-to-market/launch strategy • Built and lead the team from scratch - hired across product, customer acquisition roles • Owned product development - Build-Launch-Pivot-Repeat • Managed monthly burn-rates • Strategised and executed acquiring of first 1000 customers & built supply side network.

Founded & built automobile discovery & buying platform, TruCar.in • Owned the product from conception to launch - Drove product vision, roadmap, KPIs & features. • Introduced an industry-first algorithm to showcase offers based on proximity, offers and dealer ratings. • Carried out extensive consumer acquisition via blog, social media & YouTube channel - 100k subscribers, 20 million views (youtube.com/TruCarindia) • Added new revenue verticals - car finance and insurance giving end-to-end buyer experience

• Enabled comprehensive banking services for high net worth individuals on both assets and liabilities side. • Incorporated financial planning, portfolio management and a number of aggregated financial services. • Investment product advisory basis customer profiling & segmentation.

MBA in Marketing & International Business