Varvara Vasilyeva

- Collaborated in consultancy and analytical projects from the conception to fruition - Conducting intricate analysis, benchmarking and research on national industry developments and data - Producing reports, presentations and business cases on the results of the analysis - Interviewing industry leaders to determine market/consumers trends and preferences - Leading discussion groups with stakeholders to maintain excellent client relationships and to ascertain the client’s needs and specifications

- Responsible for conducting intricate market research across industry leading brands including Cummins, Coca-Cola, Citroen and UNICEF - Supporting the delivery of marketing strategies and benchmarking activities to provide recommendations for commercial opportunities - Performing complex market and competitive analysis to determine consumer needs and trends to enable the tailoring of marketing solutions to improve brand and product awareness

- Supporting the business to perform intricate analysis of retail databases - Collating information to record into a new customer relationship management (CRM) system - Interpreting complex data into a clear language to be used for customer profiling - Performing the segmentation of information to support bespoke marketing campaigns

- Awarded The Highest Grade

- Minor in Cinema - Academic Excellence Scholarship - Academic Merit Scholarship - Ranked 4 / 209