Vasilije Cetkovic

• Business model development and go-to-market strategy. • Sales (revenue model), business development (growth and processes) and marketing (market and competition analysis).

• Business planning process, responsible for P&L, gross margin and cash flow statement. • Planning and coordinating daily activities and projects in the factory. • Delivering sales and purchasing targets by developing relationships with retail partners, distributors and suppliers. • Work cross-functionally with Sales, Marketing and Production/Development to improve and optimize product portfolio and develop new products.

• Supporting tourism project/product development and leading and organizing investment promotion activities. • Establishing and building relationships with key decision makers of organizations that either already have significant investments in Serbia or have potentials for tourism investment. • Support to increase the capacities of other tourism development and management organizations to generate tourism projects and investment in clusters and destinations.

• To develop products under private label and to position them on the market (quality, price, shelf position, brand etc.) and to be familiar with the product making technology and quality systems. • As developing new products is seen as a project essential part was to define resources, sales and gross margin objectives. • In the lifecycle of the products ensured that the label meets sales and profit goals with various marketing techniques (merchandising strategies, promotion, managing supply chain etc.).

Position at Business Consulting Department at ESPI (Institute for Economic and Social Researches) – supported Management Zentrum, St.Gallen with business impact information needed for the development of business strategy for DaimlerChrysler SCG a.d.; Institutional framework for the development of SME in Serbia, market research (focus groups) in Niš and Belgrade.

Two months internship in Sales/Export department, supported design and implementation of the elements of an integrated CRM-System (Customer Relationship Management System), Excel based client databases (with country import specification and needed client characteristics), work with offers and (project) orders.

Commerce