Verena Ott

I do design & development for womens wear shirt and dresses collections for the brand Gina Laura. Focus lies on graphic print development including research, design and production. I work close with international suppliers and manufacturers.

I did Design for womenswear, Light Woven and Jersey: from concept through to production: trendanalysis, fabric and accessory selection, development and maintainance of specification sheets in close collaboration with patternmakers, garment technicians and international suppliers. Focus was the development of event driven Partywear, including embellishment and embroiders design and research.

I was supervising a team of lecturers; creating, maintaining and monitoring course outlines Update of course contents in Fashion Design according to social and economical developments Holding marketing oriented public lectures and speeches on current fashion and design topics. I supporting industry projects,monitored internship programs and organised numerous fashion shows besides teaching modules of different disciplines for BA program

I did design and development of the seasonal Jersey and Sweat Collections, including Trend research and inspiration trips to fashion related cities worldwide. My responsibility covered conception through to Design, Illustration, Technical Drawings, Artwork development to sampling and production.

I did design and product development for fine and heavy knit as well as woven for high end Avantgarde collections. One focus was Print design and development.