Verena Thomaz

• Develop and drive short-, mid- and long term product strategy in collaboration with executive management as well as central departments. • Mentor and train new Product Managers; • Define and prioritise features and tasks that will achieve the most return of investment for the company • Identify and help remove any impediments or risks that arise from the team and/or the stakeholders. • Guarantee healthiness of KPIs: Retention (active, pay), conversion rates, ARPPU, Bouncing Rate, etc

• Manage the maintenance & further development of a game throughout the product lifecycle. • Maintain and develop the game's scope, schedule, and resource plan. • Guarantee healthiness of KPIs: LTV, Retention (active, pay), conversion rates, ARPPU, Churn, etc. • Develop product strategy in collaboration with senior and executive management as well as central departments. • Effectively balance the needs of the game with the game’s budgetary and scheduling requirements.

•Manage LatAm Office with 10 employees, local and remote. •Grow the business and product presence on consolidated regions (Latam, USA, Portugal, Canada, Spain, UK). •Track and analyze each territory KPIs to improve Sales, Conversion, Acquisition, Engagement strategies. •Accountable for all Sales, Marketing, Business Development, Customer Support and Creative teams and initiatives in the LatAm and USA market. •Recruit, hire and train new professionals.

•Compile and analyse reports on player acquisition, retention, and monetisation. •Manage Community, Social Media and Customer Service teams to quick and efficiently attend the public with a polite and casual posture. •Responsible for the company worldwide monetisation strategy of the online products. •Develop, execute and analyse different sales and conversion strategies and plans for each specific game market in order to surpass quarterly goals.

•Compile, analyse and report game KPIs to management through meetings and presentations. •Develop, execute and analyse different sales and conversion strategies and plans for each specific game market in order to surpass aggressive monthly targets. •Carefully monitor and intervene on the game economy. •Research market trends and keep all strategies up to date with them. •Create and keep on track content release. •Manager multiple teams from different backgrounds to meet targets and deadlines.

•Manage Game Analysts’ team. •Support the product management team regarding sales strategies and promotions. •Provide new ideas to increase monetisation, conversion and retention of players. •Provide game localisation. •Player support through tickets. •Test new content from future updates and report bugs directly to the developer. •Create news, posted on the game’s website regarding promotions, updates or any relevant information.

* Game programming: C# and C++ * Game Design * Game Production