Veronica Urrea

- Leading client relationship - Development of brand architecture, product design concepts and strategic positioning for leading FMCG national and international companies. - Research execution and analysis for clients and competitors - Strategic account and client management Hamburg 2014 - Current - P&G Global Ariel business Hamburg 2013 - Current - P&G EMEA Oral Care business Hamburg 2014 - Current - P&G WE Hair Care Retail business

- Corporate and media design for the entire group in Europe - Development and realization of communication strategies - Starting the company and marketing department

- Sales analysis of customers, products and promotions (SAP data analysis) - Coordination of catalogs, labels, advertising and print media for sales supp. - Packaging design for temporary promotions

- Administration of media and communication plans for 16 projects - Implementation and development of new media in the house building sector - Website optimization leading to an increase in the number of visits by 25% - Product launches - Screening of and negotiation with suppliers - Responsible for the internal and external communication - Manager of the advertising and media agency (3 people in charge)

Brand image development - Designing of marketing strategies at the point of sale leading to an increase in sales by 40% - Development of a whole line of products leading to an increase of customer loyalty by 25% and an increase of sales by 20%

- Benchmarking of universities on a national level - Market research (survey design and results analysis of market research)