
Vesela Tyufekchieva
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Vesela Tyufekchieva
- 3 Jahre und 1 Monat, März 2016 - März 2019United Internet Media GmbH
Junior Product Manager Targeting
- developed promotional materials for specific customer groups and engaged in cross-functional work to ensure that the conveyed messages communicate brand strategy accurately - developed and coordinated a direct mailing campaign for a specific customer group - provided support in the design stage of a market research project through generating ideas about the topics to be covered in the project - developed a promotional plan for an sponsored app for diabetes patients
- Conducted external and internal communication in the coordination of the corporate clothing rebranding process - Provided support for the preparation of events and trade fairs - Translated corporate presentations from English into German - Actively worked on the development of the social media page of the company in Germany, Austria and Hungary
- Prepared presentations for business customers in the field of real estate facility certification - Worked with professional software as well as with Microsoft Office (mainly Excel, Word, PowerPoint and Outlook) - Was responsible for preparing various reports in Excel for internal and external use - Analysed results of internal surveys, presented the results in an appropriate format and drew recommendations for further conduct
- 7 Monate, Nov. 2013 - Mai 2014
Student Consultant
EUTOP International GmbH
- conducted market research to explore the feasibility of business model for market expansion proposed by the company - analysed market research results and developed a marketing plan for the launch of a new service for a new set of customers
- analysed the competitive scene with regards to corporate museum design, management and success - researched possible locations for a corporate museum to ensure maximum impact on corporate image, customer satisfaction and sales - researched modules to be included in the corporate museum to engage and retain customers, maximise functionality and represent corporate values
- 6 Monate, Nov. 2012 - Apr. 2013
Werkstudentin Marketing
Telefonica / o2 Germany
- Conducted competitor benchmarks in the mobile products market - Developed a concept for a competitor offerings testing process and held a presentation on the findings of that process in front of product managers - Optimised the price list for prepay mobile products - Learned to work with the corporate business intelligence database and to look for specific data and present them in an easily interpretable manner
- 3 Monate, Aug. 2012 - Okt. 2012
Marketing Intern
Augsburger Verkehrs- und Tarifverbund
- Developed a marketing campaign concept for the night bus lines of the transport union - Provided support in the promotional material management - Updated the press mailing list of the transport union - Assisted in PR activities
Ausbildung von Vesela Tyufekchieva
- 2 Jahre und 6 Monate, Okt. 2012 - März 2015
Business Administration
Ludwig-Maximilians-Universität München
Marketing & Strategy
- 3 Jahre und 9 Monate, Okt. 2007 - Juni 2011
International Business and Management
Aston University
Marketing, International Management
Sprachen
Englisch
Fließend
Deutsch
Fließend
Spanisch
Grundlagen
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