Vicki Bass-DeBinion

• Strategic planning and leadership: Takes organizations to the next level, leading expansion to new vistas or growing existing client base. Experience translates to level-headedness even in the most challenging, high-pressure environments. An eye for recruiting top talent and mentoring careers. • High powered, enterprising sales champion: Sales career characterized by exceeding goals year over year, shattering territory records and winning awards. Brings an owner’s interest to each opportunity.

DIRECT MARKETING MAGAZINE AND ONLINE ADVERTISING ENTITY SPECIALIZING IN VALUE ADDED OFFERINGS. • Recruited by executive management to develop and implement a marketing strategy built for sustainable growth. Responsibility for sales rep performance and conduct. In first 10 months, three direct reports went from mediocre to top five, company wide. Sales and operations management including two satellite branch offices/ 3 regions covering: North San Diego, Temecula (Riverside) and Coachella Valleys

DIRECT MARKETING COMPANY AND N.A.’S LARGEST OWNER, OPERATOR AND DISTRIBUTOR OF WEEKLY SHOPPER PUBLICATIONS. Regional Sales Manager, PennySaver Shopper Division (07/04-11/06) • Leading the Coastal North San Diego County outside B2B Display Team. In absence of General Manager: Payroll, accounts receivables/collections, purchasing and leading departmental sales support and graphic artist departments. Also responsible for hiring, training and team building. Budget/financial analysis.

Account Executive, Dreams Magazine Division (05/03-07/04) Employment Advertising Specialist (11/99-05/03) • President’s Club winner in 2002 & 2001, representing top 5% in sales for entire company. • More than tripling annual sales, from $195,000 to over $650,000, with less than 1% adjustments. • Breaking 16 Territory Records and receiving Special Recognition Award for first year’s performance.

SPECIALIST IDENTIFYING RARE, DESIRABLE PIECES, REFURBISHING AND RESELLING TO ANTIQUE DEALERS/COLLECTORS. • Transforming original Encinitas Coin & Jewelry into a niche market expert, focused on acquisition of Victorian & other rare pieces. Providing written appraisals to collectors.  Completing due diligence/ extensive research to become a Subject Matter Expert in this market, developing a personal, comprehensive library of research books. Developing relationships with key national accounts