Vijay Sudalaimuthu

# Handle digital marketing campaigns aligned towards new user acquisition and user retention worldwide through online marketing channels such as Media, Affiliate and RTB. # Responsible for conversion optimization of online campaigns leading to increased financial performance # Formulated media campaign strategies, developed creative ideas and managed partner relationships

# Executed delivery of mobile application project with a professional quality and implied safety # Consulted Airlines, Banking, Insurance and Retail Giants for effective strategies in terms of Mobile and Digital space # Led and mentored a team of 15 engineers ranging from user experience designer to junior developer to project lead in a diverse space

# Responsible for the consulting and implementation of Mobile Engineering applications for British Airways and gained first international experience on-board in London, United Kingdom # Executed project delivery of iPad and iPhone applications enabling seamless communication of information between SAP and Mobile. # Mentored and led a team of 5 engineers in application design,coding ,testing and implementation process

# Hands on experience in BB Playbook development using Flash Actionscript 3.0 and Flash Builder Burrito framework for ING Direct banking Customer # Architecture design , code development on iOS - iPhone and iPad

# Integral part of Telecom Innovation Labs, one of the R&D sections of TCS # Flash designer and developer for Desktop and Wireless Router devices. # Brainstorming and evaluating business use cases in lines of Telecom & Retail services # Designed for 350+ websites and 300+ mobile applications using Adobe Photoshop & Illustrator # Worked on 3D Models using 3ds MAX for three dimensional online retail shopping experience portal

Innovation Marketing Project Management