Vipul Kumar

• Gather, document and help form/guide client business requirements and KPIs. • Develop and build customized solutions to meet analytics and reporting needs with the Adobe Analytics platform. • Design customized solutions and technical tag implementation strategies( Site Tagging Strategy). • Data Layer Design • Implement Adobe Analytics on web and mobile apps (Android & iOS), AEP Web SDK, AEP Mobile SDK. • Validate and debug implementation • Stakeholder management

• Collaborate with external partners to understand their business requirements and articulate those into measurable KPIs • Adobe Analytics (aka Omniture SiteCatalyst) Implementation experience across the life-cycle. • Troubleshooting analytics implementations. • Convert scope and requirements to Solution Design Reference (SDR) • Create and maintain Adobe Analytics JavaScript tags and plugins. • Convert SDR to exact JS code to be added on page or user actions on page • Reporting and Analytics

- Implemented and audited codes/tags using Adobe Dynamic Tag Manager (Adobe DTM) to track website traffic effectively. - Deployed plug-ins to enhance Analytics code, introducing additional functionalities for improved insights. - Designed Data Layer, SDR, and tagging guides, collaborating closely with Product teams to enhance tracking and reporting capabilities. - Led the design, production, and validation of web traffic reports, addressing both back-end implementation changes and front-end report design.

- Provided dedicated support to resolve client issues within the Marketing Cloud, ensuring client satisfaction. - Conducted testing, debugging, diagnosis, and correction of errors in Analytics implementation for optimal performance. - Played a key role in a specialized support system for top Digital Marketing clients, monitoring and enhancing their experience with Adobe. - Analyzed reports and data extracted through various Analytics Tools to identify anomalies in implementation or collected data.

•Listing required change and review/validate the change done using ServiceNow •Ensuring Business As Usual (BAU) operations of Data Center Operations and Data Center Facilities. •Collaborating with peer teams to drive improvements in data center processes, architecture and performance. •Managing customer escalations and major incidents by leveraging vendors to resolve issues in a timely manner

- Planned and developed content for all projects, ensuring alignment with project goals and objectives. - Oversaw Google Analytics and Webmasters for the company website, managing and analyzing website traffic trends. - Conducted market trend studies and utilized Google Analytics to analyze website traffic for informed decision-making. - Compressed and condensed HTML/PHP code for existing web applications, optimizing efficiency and performance.