Virginia Amador

Definition of marketing communication Plan: strategic and operational plan for Spain, italy, France, Germany and Emerging markets in Europe. Marketing communication plan operational management (Marketing team coordination) Management consulting (cooperation with sales and development teams) Responsibilities: Leadership, management, budget, planning, bargaining, forecasting, controlling, analysis and reporting.

Definition of marketing communication Plan: strategic and operational plan for Spain and Italy. Marketing communication plan operational management (Marketing team coordination) Direct and indirect sales channels development Responsibilities: Leadership, management, budget, planning, bargaining, forecasting, controlling, analysis and reporting.

Cooperation and Development of marketing and PR activities (fairs, press trips, press conferences…)Analysis of press media Development of a concept for the optimisation of the PR work in Germany: planning, cooperation with privat companies, results measure system…) Responsibilities: Administration, planning, bargaining, forecasting, operational management, controlling, analysis and reporting

During my work experience as freelance I ran different responsibilities in the Marketing Communication area as a continuous tracking of strategic brand issues in Spain and Germany: Positioning, market research, integrated advertising campaigns, events organisations and PR campaigns

Public Relations, and Marketing Communication Management for different clients (IT and design branch) International Account Manager for Public Relations area (EuroPlus Project) Responsibilities: Leadership, management, budget, planning, bargaining, forecasting, controlling, analysis and reporting

PR with mass media and publication (editing and supervision of the production and distribution) Development and organisation of marketing communication activities and tools (fairs, workshops, brochures, corporative image...) Responsibilities: Administration, bargaining and contracting, operational management, reporting.