Virginia Zuloaga

Aiming to boost engagement on Refratechnik Group's social profiles, I diligently implement strategies through well-crafted content and distribution. This, paired with optimizing the Group's pages per each network's best practices, encourages community action. Leveraging my 12+ years of experience, especially with industrial-focused brands, I effectively navigate social media management, marketing, advertising, tracking, and analysis for global brand growth.

As an independent consultant managing A TEC Group's social media presence, I meticulously plan and curate content across platforms to boost brand awareness and reputation. Utilizing organic social media strategies complemented by targeted AdWords campaigns, I aim to maximize our digital footprint. My primary focus is to elevate A TEC Group's online brand, ensuring engagement and visibility in the digital landscape.

In 2012 I embraced the challenge of bringing industrial companies onto the digital landscape. Brieffin was born to disrupt the status quo, transforming from an in-house experiment into a consulting agency for online branding and strategy design. Our commitment led us to grow client engagement and broaden our service portfolio progressively. We continue to innovate, create, and connect, embracing the ever-changing technological landscape.

As the Online Branding Consultant & Social Media Manager for LOESCHE Group, I design strategies to elevate the brand globally across various platforms. Collaborating with the Corporate Marketing Department, I devise and implement innovative promotion tactics, fusing creativity and strategy to boost their digital presence and strengthen brand recognition globally.

As a Career Mentor at the University of Westminster's Future Ready Program, my mission is to guide students in unlocking their potential in the ever-evolving fields of digital marketing and entrepreneurship. I provide a supportive space to understand their aspirations, offering personalized guidance to navigate the digital landscape. Drawing from my experience, I share industry insights, career advice, and aid skill development.

As a Project Coordinator at MGR Consulting Group, I managed WordPress websites and the social brand image for companies like godehp.com, dehpspa.com, dehptherapeutic.com, otpcc.com, mgrconsultinggroup.com, and doubletreeberkeleymarina.com. This journey also provided me with an outlet for creative expression as an author for MGRBlog.com, enriching my expertise in both project coordination and social media management.

As coordinator of the High School Year Abroad Program for EF.com in Madrid, my multitasking professional skills were put to the test: saleswoman, coordinator, tutor, advisor, counselor, listener, parents & young adults support through the process of living in different countries. USA, UK, Ireland, France, Germany, Australia and New Zealand were the focus destinations for high school placements abroad, school enrollment and adaptation with host families.

As a Sales representative for the Green Fees department and Key member of the commercial team, I was in charge of all the contractual matters with golf clubs, agencies and tour operators for the promotion and sales of special sports and leisure packages. I was also involved in the production of the seasonal Magazine, coordinating the advertising space, packages pricing and the agreements between hotels and golf courses in Spain and Portugal.

If you want to learn about Contemporary Art to the fullest, Galeria Juana de Aizpuru is the place to be. For almost three years, I had the chance to work with Juana de Aizpuru and learn about the interesting and sometimes misunderstood world of contemporary art. As her personal assistant, I was a key player in the preparation, coordination, and organization of monthly exhibitions and participation in international art fairs.

As the International Reservations Manager, I worked alongside the Sales & Marketing Manager to maximize room occupancy, and actively seek all sales and revenue opportunities to increase the profile of the hotel. While implementing Marketing programs and activities for clients, I developed strong working relationships with all the hotel's customers in order to guarantee a satisfactory experience during their stay.

As a Business Center Clerk, I was responsible for welcoming guests and assisting them throughout their stay, while implementing Marketing programs and VIP clients programs as an Assistant to the Marketing & Public Relations Director. Organization and supervision of Events and Meetings were some of the fun responsibilities as it gave me the opportunity to work in close relationship with all the departments, colleagues and hotel managers to ensure guest expectations were met.

HTML, Content Management Systems (CMS), SEO optimization (blogs & websites), Google Analytics, Google Webmaster Tools, Flickr, Adobe Photoshop CS, Digital Video & Multimedia Marketing

Search Engine Optimization, Google positioning strategy, Social Media Optimization, Google Webmaster Tools, Google Analytics, Google AdWords & Remarketing

Social Media Marketing, Community Management, Reports and analytics, Monitoring, SMO, SMM, Digital marketing, Media Plan & KPIs