Vitaly Kozin

Responsibilities: • Designed cross-channel brands and web projects for 45+ clients: scalable design systems, AI-assisted concepting. • Authored a print guide and co-authored a metaphor-driven design guide, streamlining onboarding and QA. • Mentored junior/mid designers via reviews, feedback, hands-on support. Achievements: • Developed 10+ brand identity concepts, 3 converted to signed contracts. • Delivered key visuals for top-revenue projects worth $250K+ in billings, up to $30K per engagement.

Responsibilities: • Built BeautyLux's brand identity, packaging, and Shopify store, establishing its US digital footprint. • Mentored 5 designers across 20+ marketing campaigns, ensuring consistency and workflow speed. Achievements: • Led localized rollout across 5 EU markets (DE, ES, IT, UK, FR); revenue grew $19M to $82M+ during tenure. • Delivered 24 product launches over 3 years, scaling brand presence in Germany. • Expanded US line from 17 to 21 SKUs, developing identity and packaging.

Responsibilities: • Coordinated with international print production houses and conducted an on-site inspection of the Cologne warehouse to ensure packaging QA. Achievements: • Concepted and developed the visual identity and packaging for 6 new products in 2022, directly contributing to $1.3M in first-year revenue across Amazon and DTC channels.

• Constructed and launched a unified brand identity from the ground up, driving a brand refresh that attracted new students to the Center. • Designed and typeset high-end editorial publications and event materials, while sourcing new production vendors to reduce print merchandise costs by 10%.

• Created high-converting visual assets, custom illustrations, and infographics in 5+ languages, directly contributing to a 20% growth in blog organic traffic.

• Developed multi-page websites, commercial illustrations, and brand identities for small and medium-sized enterprises, building a solid foundation in digital layout, typography, and prepress.

History of Design · Typography · Graphic Design