Vladimir Stefanov

- Leading the product development of descriptive and prescriptive analytics, part of the GfK Newron product offer.
 - Responsible for defining product vision, identifying market opportunities, leading client validation.
 - Coordinate multiple functional areas (Tech, Data Science, UX/UI, Sales, Finance, Legal and Marketing).
 - Managing one direct report.

- Leading the launch of new product category on the nordic market.
 - Range definition, pricing, sell-in, BTL and ATL communication plan.
 - Achieved 4% market share within a year of market launch.
 - Overall P&L responsibility for Food Preparation and Home Cleaning category

- Leading the commercial launch for the category of Home Comfort on pan European level. 
 - Product communication concept, product packaging and on product communication, in-store presence and e-tailer marketing assets.
 - Achievements include creation of new global brand visual identity for the AEG brand and campaigns nominated for “Golden Egg” award in Sweden.

- Responsible for the category of Hot Beverage and Electrical Cooking on pan European level, generating more than 30 mln. euro annual turnover.
 - Responsible for innovation portfolio, pricing, P&L and go-to-market plan.
 - Delivered category growth of 15% on annual basis, out-performing the market.

- Coordination with European sales offices in 17 countries on new product launches and go-to-market plans.
 - Leading complexity reduction projects on Western European level.

Responsible for the mid level product range of bagless and green products. - Product Launch - Product Design - Product Packaging - Building Business Case

- Managing the launch of new products and services. - Teleconferencing service - Prepaid Mobile Internet - International Roaming program - Development of content for corporate website and print materials. - Development of bid proposal and service descriptions.

The programme is designed to provide a solid understanding of big data from a management perspective. Learn how to overcome organisational and behavioural biases that affect decision-making and to navigate ethical and legal obstacles involving data.

Consumer Behavior, Service Marketing, Corporate Strategy

International Marketing, Corporate Strategy