Wan-Chen Lin

•Curated 6-screenings film festival in central Berlin with crowdfunding, corporate and governmental sponsorships. Generated more than 20K EUR sponsorship. •Attracted 650+ attendees from 20+ countries for 6 sold out screenings. Actual attendees are +26% more than original planned full capacity. •Initiate on-line & off-line marketing strategies to optimize event visibility. (Website, FB, E-DM, content and influencer marketing.)

•Responsible for 7-person team. •Developed PR strategies & editorial calendars with analytical solutions. •Directed press & CRM events in Shanghai, Beijing, and Milan fashion week (60-300 media attendees). •Led Asia-Pacific regional event planning including media reception for 10 asian countries, event logistics, on-site control and CEO interview planning. (Clients: Hublot, Furla, Santoni, Giorgio Armani..etc.)

•Managed 10 brands from 3 product categories: fragrance, make-up and hair. Generated total yearly sales of EUR 2.6M, equal to half of total company sales. •Supplied 2 distribution channels with 14 stores & 2 e-com platforms. •Created Smarketing, cross-selling and upselling strategies to promote sales growth. •Analysed channel and POS sales for managing forecast, budget and product mix optimisation. •Managed order and inventory in terms of integration and transmission between stakeholders.

•Key account & project leader. •Planned & executed new client pitching. Including 2 project pitching to Fendi Taiwan GM & acquisition. Personally took over Hermès biggest annual CRM project - “Festival des Métiers” exposition. •Lead event planning and managed 6-people team with event scale ca. 150 media invitations, directly reporting to the CEO. (Clients: Hermès, Dior, Van Clef & Arpel, Fendi, Louis Vuitton...etc.)

•Responsible for new season product development and sampling. •Lead time liaison - Communications between clients & factory managers for 3-6 months delivery lead time. (Clients: Incase, Timbuk2, Pacsafe)

Women's ready-to-wear design and styling Pattern design

Intensive French language program

Political philosophy and Government