Waseem Anwar

• Increased group revenue by 61% to AED 3m by utilizing a mix of trade shows, industry events and online marketing • Created and drove the implementation of growth strategy for Video Processing Units and Signage Solutions in MENA • Developed distribution partner and resellers network across MENA/Asia, securing deals with 6 main distributors • Built a family friendly and flexible culture that strived for excellence in the customer experience.

• Led restructuring of a Business Unit to generate SAR450k in new service contracts and SAR1.5m in services business • Implemented a repositioning strategy for industrial supplies, engineering, IT and manufacturing product portfolio • Managed roll-out of in-house Management Information System to grant transparency and increase operational efficiency • Acted as key Point of Contact from Technical Compliance team for development of training plans across Saudi Arabia

• Increased group revenue by 40% by utilizing a mix of direct corporate sales, industry events and online marketing • Grew sales by 21% to SAR34m by effectively leading the sales team, accurate planning and aggressive sales techniques • Developed the Western Region for Retail Automation and Affiliated Solutions, winning Best Sales Team award in 2012 • Ensured highest standards of Account Management for the largest Corporate retail clients (Panda, Danube, Bindawood)

• Increased group revenue by 15% through b2b sales and online marketing, managed corporate accounts worth SAR10m • Managed a team of 30+ FTE responsible for coordination of all teams • Took initiative of Microsoft GP & CRM implementation – Microsoft CRM Steering Committee Member • Received 4 Certificates of Appreciation in 5 years, 1 Appreciation Award from the Client (Panda) • Coordinated participation in 11 trade fairs with a diversified portfolio of products