Wei Koon GOH

Responsible for the design, development and execution of training programs in Innovation, Lean Management, Hoshin Kanri and communication skills as well as leading and directing consulting programs for clients to improve business performance and re-engineer marketing & business processes.

Responsible for the development and execution of marketing & PR strategies, market research and Go-To-Market programs for Asia Pacific, to increase branding, sales and profit targets for all Belden’s major product groups. Provide management with sales & marketing reports cum analysis of business health, directs day-to-day operations of pricing, channel programs, sales support programs and new product development process.

Responsible for developing and maintaining integrated marketing & PR strategies to meet agreed goals, project managed and responsible for developing, co-ordinating, budgeting and running internal and clients’ conferences, seminars, exhibitions and corporate events.

Responsible for all product marketing & marketing communication aspects of the company, including the development and implementation of marketing, CRM & PR programs to increase sales for enterprise software solutions (mainly Artemis 7 & Artemis Balanced Scorecard), consulting & training services in Asia Pacific.

Responsible for the business consulting in areas of strategic planning, marketing planning, market entry & penetration, financial planning & reviews, IT strategic planning, market exploration & feasibility studies etc and development & execution of marketing strategies for SME clients.

Responsible for the business consultancy in areas of marketing, strategic planning and IT planning to SMEs and project managed the implementation of e-business solutions for clients.

Responsible for the project management of customised mobile insurance solutions for insurance companies, analysing client’s business requirements and translating into technical requirements for project team members to implement.

Formed own start-ups and held positions as Director of Corporate Affairs (Planet Evillage.com), Chief Information Systems Officer (My eCondo.com) and Business Development Manager (CyberSynergy Solutions), while studying in university and serving internship at Hewlett Packard.