Wendy Wang

Studentin, International Corporate Communication, Hochschule Neu-Ulm

Skills

MS Office
Marketing
Content
Social Media
Content management
Social Media Marketing
Corporate Communications
International experience
Project Management
KPI
Data Analysis
Adobe
Capcut
Canva
Asana
Miro
Communication skills
Reporting
Events
German
English
Chinese
Editing
Social Media Advertising
Customer Support
Community Management
Influencer Marketing
Streaming

Timeline

Professional experience for Wendy Wang

  • 2 years and 3 months, Nov 2020 - Jan 2023

    Streaming & Management

    Wuhan Douyu Network Technology Co. Ltd.

    -Spearheaded daily content creation, including live-streaming, community events, developing tactical campaign strategies and social engagement strategies, significantly, increasing exposure, audience engagement, and follower conversion. -Analysed key metrics like views, likes, revenue, and violation rates to develop optimisation recommendations. -Consistently received personal gifts and gratuities from viewers, totalling €600/month, showcasing an engaged audience.

  • 1 year and 3 months, Jul 2021 - Sep 2022

    Social Media Manager

    Wangye Co., Ltd.

    -Produced and distributed creative daily content on social media for international brands, growing followers to 15k in 6 months. -Managed and executed tactical campaigns, achieving a 3.5 million hashtag readership and a 9.4% CTR. -Managed 3–5 brands and measured the success using data. Achieved a 32% monthly user increase. -Partnered with 20 influencers monthly, ensuring authentic brand alignment and impactful collaborations. -Volunteered to introduce a cost-saving platform to the company.

  • 8 months, Oct 2020 - May 2021

    Content Manager

    Yijianzhe Cultural Media Co., Ltd.

    -Orchestrated creative influencer campaigns, developing concepts and managing execution. -Created and delivered daily compelling content across various social media platforms, resulting in a 75% increase in audience engagement. -Analysed and consolidated quantitative and qualitative data to improve the content, leading to a 30% boost in audience engagement. -Managed influencer and marketing strategies across all relevant platforms, driving brand awareness and engagement.

Educational background for Wendy Wang

  • Current 3 years, since Mar 2023

    International Corporate Communication

    Hochschule Neu-Ulm

  • 1 year and 1 month, Sep 2019 - Sep 2020

    International Media Business

    University of Westminster

Languages

  • English

    Fluent

  • Chinese

    First language

  • German

    Basic

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