Wilhelm Rahn

During this time, I transitioned to a product manager role. I had the chance to delve into every aspect of operations: marketing, sales, data-science and development). • Monitored analytics and key metrics in B2B as well as B2C. • Managed the product backlog, prioritized the roadmap and coordinated sprints using agile methodology. • Defined the future set through research, constant contact with stakeholders, as well as MVPs and iterations • Optimized marketing and customer journey.

Our team worked on creating the best user experience in order to get the most accurate data from users, by offering value first and being user-centric during the whole process. Localixo is a 24/7 travel expert that offers tourists tailor-made itineraries and recommendations Powered by Artificial Intelligence. We help travelers save time during their trip, since we make it possible to get great recommendations under a second. Destinations and OTAs can get data and insights in real-time.

Ongoing focus on web design during the creation of the latest version of CANARIAS.COM. Worked together with the developers to create an streamlined user experience that took advantage of the improved back-end functionality in a deeper way. During this period, more effort was put into the online marketing initiatives like Email Marketing, Facebook Adverts and Google AdWords.

During this period I was the sole responsible of branding initiatives, email marketing campaigns, copywriting and visual content creation for our social media channels; as well as design of print materials such as magazines, flyers and billboards.