William Bone

Member of an 11-person start-up team assembled to launch real estate sales and marketing for The St. Regis Residence Club, New York. Planned, executed and tracked ROI on all marketing programs for the project including advertising, direct marketing, online initiatives, in-house programs and promotional events. Marketing responsibilities were subsequently expanded to include The Phoenician Residence Club and The St. Regis Residence Club in Punta Mita, Mexico.

Developed strategy and directed execution and support for all regional affinity and partner marketing programs for 14 hotels throughout Hawaii and French Polynesia. Negotiated, directed and facilitated high-impact promotions. Managed customer contact strategy for all related segments. Liaised with corporate teams and interfaced with internal departments to provide direction and ensure operational execution of all related initiatives. Provided oversight of all regional marketing initiatives.

Provided oversight of State tourism marketing contracts/contractors valued at more than $40 million. Coordinated efforts to build consensus among key stakeholders in matters pertaining to State tourism marketing and strategic planning; this included community outreach to 6 Hawaiian Islands. Analyzed and reported tourism market trends to the Hawaii State Legislature.

Provided classroom and laboratory instruction for business management, marketing, and tourism studies and oversaw the college tourism internship program. Coordinated community tourism education and awareness initiatives and participated in product development advocacy programs. Collaborated with the Marianas Visitors Authority to develop niche marketing strategies to position the Northern Mariana Islands as a premier dive destination.

Developed business and marketing plans, conducted feasibility studies, and provided technical assistance for the successful opening of a marine sports attraction and a dining establishment. Business planning research and staff recruitment required travel throughout the Western Pacific and negotiations in the Philippines, Marshall Islands, Saipan, Rota, Guam and Hawaii.