Mag. Wolfgang Konrad

• Managed a team of two analysts to develop and execute a reporting process to streamline implementation and tracking of direct marketing campaigns resulting in 70% time savings. • Identified and closed gaps in current campaign/MRM process; Created and maintained reporting documentation. • Trained all users and senior management utilizing reporting system.

• Created Payoff – Recapture analysis and supported testing and segmentation within the subprime loan market based on analysis results to maximize ROI. • Initiated third party origination strategy based on recapture analysis results. • Supported analytics department and Fair Isaac on response, application, funding, payoff and recapture models. • Created lead, application and funding forecast.

• Created reports for infomercial, mail, email, telemarketing and print campaigns for four brands (Pro Active, Natural Advantage, Youthful Essence and Sheer Cover). • Developed and implemented call volume and shipment forecast model. Identified cross-sell and up-sell opportunities.

• Developed and implemented tracking of direct marketing activities within the overall CRM process. • Implemented prospect list model and scoring maximizing response rate and ROI • Designed GIS mapping for sales department identifying low sales areas resulting in re-organization of those sales areas. • Worked with senior management in improving overall sales goals; Trained campaign managers utilizing E.piphany. • Supported campaign strategy with segmentation and test cells. • Managed implementation

• Managed lead generation, suspect, prospect and customer targeting through direct mail and e-mail campaigns. • Designed and implemented direct mail campaigns in collaboration with creative, account, project management and database group as a part of the overall CRM strategy. • Designed database for promotional campaign tracking. • Analyzed promotional campaigns for the Lincoln-Mercury car line. • Analyzed syndicated data and surveys to understand customers and their needs. • Created and implemented c

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