Wouter Freid

Customer Marketing responsible for categories Hair Care (Schwarzkopf, Gliss Kur, Syoss) and Styling (e.g. Taft, JPS)

Based at Headquarters of North and Western Europe in Hamburg I lead and support launches and relaunches for the Benelux, Scandinavia, Germany, Austria and Switzerland. Furthermore I am developing activity plans for oral care brands like Sensodyne, Parodontax and Corega in the North and West European region.

Developing promotional activities for Mass Market Benelux. In the lead and driving a project for innovative promotions. Reporting to the head office in Hamburg.

Leading a projectgroup to setup a tailor-made category project for one of the key accounts

Category Management - Implemented Category Management at Beckers Retail Benelux by creating a promotional vision and shelf vision, analyzing assortments, investing in trade communication, deliver professional trade presentations, build on retail partnerships and shopper research. Additionally I was sales responsible in marketing introduction teams. National Account Manager Retail - start February 2011 - responsible for several SU-members e.g. DRG group (Dirk van den Broek/Dekamarkt), Hoogvliet

Category Manager - C1000 (trusted advisor), SdB and Plus - responsible for distribution (priorities, guidelines) and shelfvision (shelfresearch) at retail & drug accounts, trade marketing responsible in Olvarit Brand Team Space Management - Creation, implementation and development of shelf vision baby- and toddler food at all food (retail) and drug accounts - implemented new shelf vision at 80% of our national accounts.