Xin He

• Global management development program from adidas Group • Current assignment at Marketing for Y-3 and SLVR brands, mainly focusing on business development in China and Asia Pacific • Oct 2011 - Apr 2012 at Go-to-Market Marketing team of adidas NEO Label, in charge of key account marketing plans, range efficiency improvement and communication with global markets

• Led the annual budgeting project (covering EUR 25 billion annual turnover) for a crosssector and cross-functional team • Developed group targets for the Board and deployed the approved targets to business sectors • Improved internal customer satisfaction by over 25% year-over-year among over 1 000 process participants worldwide • Analyzed group performance and developed action plans for the Board of Management and Group CFO • Drafted and implemented efficiency improvement plans on a global scale

• Hosted monthly business review with regional and country management teams; closely cooperated with marketing and supply chain on demand planning and marcom activities • Oversaw finance management in the region during 2007 when the Regional Finance Director was absent • Ensured double-digit profitability and solid customer credit records when sales grew nearly 20% across the region in 2006 and 2007 • Led the design and implementation of new processes and systems

• Joined the global high-potential program through a pan-Asian business competition hosted by Philips • Started in Hong Kong and rotated across the country as key project member for the implementation of SAP system and internal control projects

Intensive MBA general management program in Fontainebleau, France and Singapore; the business school is consistently ranked among top 5 worldwide by Financial Times and Businessweek; Special focus on consumer and luxury goods during the study, recipient of Louis Vuitton Scholarship

President of the class; top scholarships in consecutive years during the study