Xu Cheng
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Xu Cheng
- 10 Monate, Apr. 2019 - Jan. 2020
Junior Business Development Manager
Medigo GmbH
- Develop & implement of go-to market strategies - Identify new leads & opportunities in China insurance market - Establish new partnerships & collect feedback from existing partnerships - Conduct in-depth market & competitor research - Negotiate with insurance clients - Run a project team of 9+ people - Support setting up the company’s China entity
- Identify new lead sources in Google Display Network (GDN) - Work independently and support team members in conceptualizing, implementing & optimizing Google SEA & GDN campaigns - Conduct & import market analysis & KPIs in-depth - Improve & monitor campaign performance - Create & refresh ads regularly - Support leads & budget forecast
- 3 Monate, Sep. 2017 - Nov. 2017
Businness Development Consultant
Dynamopartners GmbH & Co. KG
- Create promotion plan for Fraport online shop - Analyze advertising procedure in WeChat - Create promotion samples
- 5 Monate, Juni 2017 - Okt. 2017
Business Development Analyst
Pantaflix GmbH
- Set up & manage company’s China social profile (Sina Weibo) - Identify partnership opportunities - Conduct China VoD market & competitor analysis in-depth - Translate the portal& the mobile apps into Chinese - Assist in evaluating business plan & analyzing website & app stores’ traffic data
- 3 Monate, Okt. 2016 - Dez. 2016
Business Development Consultant
Webgears Germany GmbH
- Conduct China domestic coupon market & competitor analysis in-depth - Analyze SEO activities of China domestic market leaders
- Assist in developing China market strategy - Set up & manage company’s China social profiles (Sina Weibo & WeChat) - Organize online promotion activities and support to facilitate sales - Manage existing partnerships and support customer service - Analyze China beauty market in-depth
Ausbildung von Xu Cheng
- 8 Monate, Jan. 2016 - Aug. 2016
(Exchange term)
Kansas State University
Marketing, Human Resource Management, Entrepreneurship
- 4 Jahre und 10 Monate, März 2014 - Dez. 2018
Master of Science in Management (M.Sc.)
HHL Leipzig Graduate School of Management
Marketing, Strategy, Economics, Entrepreneurship
- 4 Jahre und 1 Monat, Sep. 2009 - Sep. 2013
Bachelor in Management
Yunnan University of Finance and Economics
Human Resource Management
Sprachen
Deutsch
Grundlagen
Englisch
Fließend
Chinesisch
Muttersprache
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