Xuan Guo

• Leading the B2B fulfillment team to ensure excellent execution of order fulfillment • Supervise operations on Amazon Vender Central • Data analysis in B2B demand forecast, inventory planning, product sales, etc. • Oversee cooperation with 3PLs and customers’ logistics departments to optimize fulfillment and shipping procedures • Process creation and optimization in areas of e-commerce operations & logistics

• Identify and execute merchandising and pricing improvements to increase customer experience and drive sales. • Use Excel, SQL, and data visualizing tools to monitor and analyze supplier performance and derive insights for improvement. • Drive new processes and operational improvements to increase business excellence. • Support all team members on any project needed.

• Dealt with clients to ensure their needs are fully understood and adhered to. • Worked closely with vendors to ensure quality product delivery and smooth e-commerce operation. • E-commerce store daily operation; set up e-commerce stores' promotional strategies & membership rights. • Analyzed and tracked key accounts data to improve sales conversion. • Developed & managed media partners to drive more traffic to e-commerce stores.

• Kobe Bryant & Granity Weibo accounts content creation & management • Kobe Bryant China merchandise development • Take the lead in researching & creating all branding materials needed for the new website after MMX rebranding, which includes blogs, case studies, educational resources & sales tools. • Responsible for planning, managing and executing internal marketing activities, including trade shows, media collaboration & weekly news EDM.

- Quality management - Project management techniques - Project analytics - Management of projects - Sustainability in theory and practice - Data handling and decision making