Yahao Wu

By 2020, there will be a further digital world. As digital pioneers, we build the in house digital team, as we focus on AI Automobile, Smart Home, User Interface principle & 5G project. From Design thinking process to coding/product test ending.

I contribute with our team into more digitalisation. In this role I was responsible for the client Unity Media and client Weight Watchers. With a strong focus on digital, technology and multi-channels. I co-lead UI/UX structure for digital content hub. In pitch processes I led key visual for client Orthomol. Additionally I was speaking in Yellow Fellow School, share my view about design thinking and solution, as well as guiding & developing Design Thinking, disruption life within TBWA and for clients.

As Art Director I developed holistic brand and digital strategies, which based on creative concept for a range of clients like Nescafé, American Express, IBM, Bayer and Huawei Honor as well as for new business pitches. In addition to that as Design Pioneer I was responsible for NDG coffee machine interface, 360 Nescafé VR farm, Bayer digital farming solution. Additionally our case "Instant Connections" get into Cannes Lion shortlist.

In my role I follow the creation team to develop the social PingPong. Building on this, I use illustration, inspiration animation and photography for the hand craft taste.