Yarkın Gül

Responsible over 35 M € sales in the region including Turkey, Germany (Export Houses), KSA, UAE, Israel, Oman, GCC and Non GCC countries and actively visiting business partners

 Realizing sales targets and respective annual budgets & KPIs for distributors  Technically and commercially Managing Customers in the region. Evaluating new candidates  Acquiring and processing market intelligence (parts prices, product info, new business approaches, benchmarks) and communicating with respective teams  Implementing commercial and technical trainings for customers at place and remotely  Conducting yearly target negotiations and solving local disputes before any escalation

Responsible from 5 M $ revenue in total. Main Account are: BMC, Turk Traktor, Otokar, FNSS, Hidromek, Isuzu, Temsa, Nurol, , Iveco CZ, A Kaoussis Sa

Business development in new customers according to customer needs. Organizing oil trials in customers, making presentations related with the added benefits (consumption, efficiency, life, waste disposal costs etc.). Increasing sales and market share of MWF’s, hydraulic oils and greases  Analyzing industrial changes’ future effects on manufacturing sites and oil (both industrial & engine) consumption (e.g., ICE vehicles to electrical vehicles). Preparing reports and presentations related w/ forecasts

Following competition and trends in Heavy Commercial Vehicle Market, preparing reports to upper management (C-Level) and developing marketing strategies  Vehicle pricing in the most efficient manner according to the dynamics of the market and economics  Analyzing market data, estimating future trends and market shape. Determining market needs and shaping manufacturing plans  Preparation of necessary marketing documents in projects  Creation and control of product books, launch materials and catalogs

Projects: 1. Ecotorq 9.0 & 12.7 L Heavy Commercial Diesel Engine: 2013-2016 2. In-House Transmission: 2016-2017 (Including Lube System basic design with Ricardo in England) Main Suppliers for Components: UFI Filters, Safak Makina, Fuchs, Senior Flexonics, Trelleborg  Management of Component Module Team (CPMT) that consists of Supplier Product Engineers, CAD & CAE Engineers, Site STA Engineers, Purchasing Engineers, Logistic Team and Manufacturing Engineers

Final Project: Electrical Vehicles Market Research: Entry & Growth Strategy for Ford Otosan