Yash Bh

Prioritized road map in order to achieve product compliance. Own the product backlog and translate the product direction into features, epics, and user stories. We boosted CTR for Google Ads by 4.6% for Desktop and 2.5% for Mobile by synchronizing the ad layout with the product listing. led the implementation of a 3rd-party Consent framework platform on the sites to comply with GDPR rules and regulations.

At Indiamart, my work majorly revolved around building the personalized recommendation on Indiamart. The objective is to provide a progressively personalized and coherent experience to the buyers during their journey of seller discovery on the marketplace.

-Spearheaded the revamp of the simulation-based assessment tool across platforms—web, mobile, and mobile apps—all in less than 1 year. -Improved the app adoption rate by 7% for our B2C products, such as our voice assistance product, by making it mobile app compatible. -Took up the cross-functional role of a data analyst to help 2 clients estimate the accuracy of the employment tests undertaken by candidates.