Yaxin Zhang

 Corporate Communication: developing yearly international communication campaign, defining corporate messages based on customers’ research result, pitching international media for corporate event, sorting out corporate master QA based on media requests  Media Monitoring and Analysis: developing weekly Sino-US trade war media qualitative analysis report

 Client Support: developing marketing material, including leaflets, WeChat (Chinese social media) articles, Weibo (Chinese Twitter) post and press release to promote International SOS service  Marketing Planning: supporting client to define the best solution to engage customer through quarterly marketing planning  Branding: utilizing all resources to build and maintain the branding of International SOS, including event planning to engage clients and video filming

 Content Marketing: developing overall marketing material, including official WeChat, Weibo, Instagram, Facebook daily updates and offline press release development  Marketing Channel Exploration: reaching and maintaining different marketing channels, like live broadcasting channel iFeng, short video channel Pear Video and etc.  Branding: overall marketing strategy development, utilizing all resources to build and maintain the brand

 Project Management: overall press event planning and execution  Media Relation: conducting media content cooperation and media pitch  Content Development: developing press release and feature article content  Crisis Management: quickly developing response strategy  Integrated Marketing: leveraging marketing tactics to plan and execute marketing plan, negotiating among different agencies  Digital Marketing: WeChat and Weibo updating, online event planning, KOL cooperation