Yenny Marcela Orjuela Iguavita

• Continuous monitoring of the Company´s Go-to-market Strategy. • Design print and online promotional materials for the company's products and services. • Develope sales plans and strategies to achieve sales goals. • Cultivate lasting relationships with customers to grow customer loyalty. • Creating sales reports and providing feedback to the leadership team. • Monitoring the market and competitor products and activities, providing detailed sales forecasting.

• Lead and coordinate development of shopper insights through dedicated research (budget owner on behalf of CDD) and insight activation • Develops business building opportunities with specific customers/channels • Build the customer differentiation strategy • Manage total trade investments and ROI on Customer Marketing tasks. • Ensures highest standards of Customer Marketing Plans to deliver category /brand objectives (CMP) • Integrate Customer Marketing Plans, Brand Marketing and Customer Business Planning

• Lead the teams in developing quarterly and monthly category plans for assortment, shelf-layout, promotional strategy and price positions, focusing on the target shopper and to run customer specific catman projects. • Directs the teams to measure and review category performance. • Directs the teams to identify and monitor retail margins and customer profitability. • Manage ROI on Customer Marketing activities. • Lead and coordinate development of shopper insights (budget owner on behalf of CDD)

• Grow portables revenue in assigned territory • Grow distribution width in the designated sales area • Grow distribution depth within their allocated territory • Ensure proper visibility and availability of d.light products in the assigned territory • Manage outlet distributor • Market intelligence and competition • Achievement of defined target (sales in an out, merchandising, outlet growth customer satisfaction, outlet stockholding, sales per outlet, journey planning) • Business design for Distributors

• Conduct high-level industry research to develop effective sales solutions. • Promote the company’s products or services to prospective clients. • Participate in collaborative business meetings to update key stakeholders. • Provide continuous, constructive feedback to salespeople. • Review sales contracts to ensure they meet legal and corporate guidelines. • Interact with clients and respond to important inquiries about the company’s products or services. • Distribution design and marketing strategy