Yenny Marcela Orjuela Iguavita
Bis 2023, National Sales Director, Mars Colombia
Erlensee, Deutschland
Über mich
MY LIFE PURPOSE: Create new realities by transforming lives Business Administration professional from Universidad Externado de Colombia with marketing, commercial, and financial academic background. Seasoned and experienced in the real and consumer goods sector and with a high sense of commitment which helps to reach the high-profile organizational objectives. Always devoted to enhance and simplify the key commercial processes to gain agility and efficiency, but maintaining the rigor of our business; this balance is key to ensure, not only the short term results but also the long term evolution of the company and the people.
Werdegang
Berufserfahrung von Yenny Marcela Orjuela Iguavita
1 Jahr und 8 Monate, Sep. 2021 - Apr. 2023
National Sales Director
Mars Colombia
• Continuous monitoring of the Company´s Go-to-market Strategy. • Design print and online promotional materials for the company's products and services. • Develope sales plans and strategies to achieve sales goals. • Cultivate lasting relationships with customers to grow customer loyalty. • Creating sales reports and providing feedback to the leadership team. • Monitoring the market and competitor products and activities, providing detailed sales forecasting.
1 Jahr und 8 Monate, Jan. 2020 - Aug. 2021
CMO Head Central America and Caribbean (CCA)
DIAGEO CCA
• Lead and coordinate development of shopper insights through dedicated research (budget owner on behalf of CDD) and insight activation • Develops business building opportunities with specific customers/channels • Build the customer differentiation strategy • Manage total trade investments and ROI on Customer Marketing tasks. • Ensures highest standards of Customer Marketing Plans to deliver category /brand objectives (CMP) • Integrate Customer Marketing Plans, Brand Marketing and Customer Business Planning
2 Jahre und 4 Monate, Sep. 2017 - Dez. 2019
CMO Head Colombia
DIAGEO Colombia
• Lead the teams in developing quarterly and monthly category plans for assortment, shelf-layout, promotional strategy and price positions, focusing on the target shopper and to run customer specific catman projects. • Directs the teams to measure and review category performance. • Directs the teams to identify and monitor retail margins and customer profitability. • Manage ROI on Customer Marketing activities. • Lead and coordinate development of shopper insights (budget owner on behalf of CDD)
3 Jahre und 3 Monate, Juli 2014 - Sep. 2017
National Distributors Manager
DIAGEO Colombia
• Grow portables revenue in assigned territory • Grow distribution width in the designated sales area • Grow distribution depth within their allocated territory • Ensure proper visibility and availability of d.light products in the assigned territory • Manage outlet distributor • Market intelligence and competition • Achievement of defined target (sales in an out, merchandising, outlet growth customer satisfaction, outlet stockholding, sales per outlet, journey planning) • Business design for Distributors
2 Jahre und 6 Monate, Jan. 2012 - Juni 2014
Local Spirits Development Manager
DIAGEO Colombia
• Conduct high-level industry research to develop effective sales solutions. • Promote the company’s products or services to prospective clients. • Participate in collaborative business meetings to update key stakeholders. • Provide continuous, constructive feedback to salespeople. • Review sales contracts to ensure they meet legal and corporate guidelines. • Interact with clients and respond to important inquiries about the company’s products or services. • Distribution design and marketing strategy
Sprachen
Spanisch
Muttersprache
Ingles
Fließend