Yevgeniy Demchenko

Increased the marketing department to 5 full-time specialists and 4 freelancers. Conducting marketing in three countries - Kazakhstan, Russia, Uzbekistan. A digital promotion channel has been implemented. The growth of traffic to the site increased from 6 to 20 times (during peak periods). A concept and business model was created (according to the canvas by Ostwerwald-Peñe) for scaling the business and introducing a new direction for the Company. A brand book was created and adapted for other countries.

Maintaining and supervising SMM, 4 websites and landing pages. The audience and CJM have been studied, based on it a portrait of the audience (offline and online) has been compiled. A new marketing strategy based on the analysis of the audience and its behavior was created and implemented. A digital promotion channel has been implemented. Sales from the site increased 7 times in 9 months. Annual budgeting and marketing planning.

Promotion and advertising of company's services and products (Satellite TV, Cable TV (analog and digital), Internet access, Telephony, Interactive television (OTT / VOD) on all communication channels (offline, online, PR). Management of three divisions(Product Development Division, Analytics Division, Marketing Communications Division). Development and implementation of advertising campaigns, negotiating with TV channels and telecommunication services, developing new products

Creation and maintenance of all advertising activities of the company (143 stores in all regions of Kazakhstan and e-commerce project). Creation and maintenance of special projects and collaboration projects (manufacturers, banks, payment systems, service companies, software, etc.) Traditional and digital directions of advertising in the company. Lead all areas of marketing spanning corporate communications, product marketing, digital marketing, marketing research and analytics, design & field marketing.

Creation of marketing and advertising concepts that help to sell. Leadership of a professional team of designers. Graphics, polygraphy, outdoor, web, audio and video, internet ads, etc.

- Devolopment archetype and 4D model of brand; - Vision, mission, goals and strategies to match up to; - Translate brand strategies into brand plans, brand positioning and go-to-market strategies; - Oversee marketing and advertising activities to ensure consistency with product line strategy; - Brainstorm new and innovative growth strategies for E-commerce brand; - Align the company around the brand’s direction, choices and tactics;

Accompanied by all the sites of the group of companies Alina (more than 20 domains); Preparation of technical tasks and briefs; Development of an industry trade information communication portal; Re-design old websites; Development of new websites; SEO, SMM directions; Leads price optimization (from all active channels: SEO, CPC, CPA, etc); Staff recruitment, training, development of programs of motivation, loyalty

Audit of the retail direction and E-commerce block; Call-centre; Leads processing optimization; Execution of sales plans; Development and deployment of new business processes; The analysis of sales, attendance of the shop, marketing activities and development of the new concept, strategy in internet retail share; Staff recruitment, training, development of programs of motivation, loyalty

13 years as outsource consultant and 10 month as Inhouse CMO for development of marketing strategy, developed a new corporate identity and brand book of the company and its divisions, training of crew in accordance with the new chosen strategy and mission. Implemented Agile (Scrum). Development of web-sites of the company and its subdivisions (Kazprom Ingeneering, Rusnedra, kpagroup and etc.). SEO, SMM (strategy, tone of voice, roadmap, content plan, design). Print materials (design)

Project for 1 year - starting new type of bank and working on old banks. Full maintenance and support of three brands: traditional bank AltynBank, digital bank Altyn-i, Private Banking "Status": Design and re-design of sites. PR shares, BTL SMM, Email marketing, advertising campaigns on the Internet, SEO. Creation of polygraphic materials, interior, exterior, Calculation of cases, preparation of TK and protection of projects, preparation of media plans Negotiation.