Ying Ying Lee

Thesis Topic: Benchmarking for off-road machine software development: An empirical use case in the mobile electronics industry. Department: Mobile Electronics Product Management To successfully evaluate and improve the performance of the application software used for the operation of the mobile machines, an ‘open’, ‘scalable’ and ‘easy-accessed’ framework is created with Excel VBA to put different benchmarking principles into real practice.

Main Focus: Data Analytics and Digital Transformation Department: Digital Sales Cloud and Solution CEE # Analyze e2e Digital Scales Funnel and internal site search (frequently searched keywords). # Track mediums and sources that drive traffic to IBM cloud through extract, transform, load (ETL) processes. # Refine web UX design and webinar invitation features.

Main Focus: B2B Commercial Strategy and Marketing Campaign Department: Marketing # Arrange cross-industry collaboration for new product launches to find out sales opportunities. # Manage social platforms to increase brand awareness and user engagement. # Negotiate prices and set deadlines with suppliers for various sales materials (POSM).

Main Focus: Media Relationship and Brand Awareness Main Client: Cisco Systems Taiwan Ltd # Serve main client Cisco by generating content for webinars and media events (story-telling). # Monitor campaign performance from emails opened, registration, links clicked to participation. # Create marketing reports using BI tools for strategic planning and market forecasts.

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A strong focus on Data Analytics, Visualization, Natural Language Processing, and Machine Learning. I enjoy working with SQL, R, and Python.

Exchange Program