Yogita Sharma

Developing and implementing the Used Car and B2B advertising blueprint across the majority of European markets. Leading the Used Car strategy for MINI and BMW across 24 European markets, ensuring consistent performance and alignment with brand objectives. Managing the end-to-end launch of vehicle ads for New, Used, and Young Used cars in 6 key European markets. Supporting media planning, campaign setup, ongoing optimization, and reporting to drive advertising efficiency and effectiveness.

Google Certified with 6 years of digital marketing agencies experience. Worked on Digital Strategy, Media Planning, Keyword/Audience Research, Campaign Set Up and Optimisation on SEM (GAds, Bing Ads, Apple Ads), SMM platforms (Meta, LI, X, TikTok) and DV360. Knowledge of Reporting and Performance Analysing tools like GA4, Looker Studio and Tag Manager. Responsible for client communication, quaterly meetings and regular account audits.

Worked on different kinds of Search, Shopping, Display, Video and App campaigns. Handled more than 20 clients from different industries. Deep analysis on Google Analytics (GA4), Audience Research, Conversion Goals set up in GTag Manager

Account audits to find the scope of expansion and optimisation. Handled accounts with more than $10k of daily budget. Presentation decks to have meetings with fortunate 500 companies.