Yuliia Pozniak

- Own strategy and execution across paid search (Google Ads) and paid social (LinkedIn). - Lead user acquisition strategy and manage six-figure performance marketing budgets aligned with pipeline and revenue targets. - Drive systematic testing of creatives, audiences, bidding strategies, and funnel performance. - Collaborate with product, sales, and leadership to translate growth targets into paid media strategy.

- Managed full-funnel paid social campaigns (LinkedIn, Meta, Twitter), from strategy through execution and analysis. - Delivered regular performance reports tying campaign metrics to business KPIs like ROI and CAC. - Took ownership of Google Ads from agency, bringing it in-house to achieve significant cost savings and gain tighter control over campaign performance and optimization. - Partnered with product, sales, and data teams to align messaging, targeting, and funnel optimization.

- Online marketing (PPC Campaigns on Google Ads (Search, Display & YouTube), Facebook and LinkedIn) - Product Management - Customer Support

Spanish language, Literature, Pedagogy

Spanish language, English language, Literature, Pedagogy