Yusif Safarov

• Led an HPV awareness campaign (YouTube, Meta, TikTok) in Kazakhstan, reaching over 4 million people with an average exposure frequency of 3+ times per month. Increased awareness by 15% quarter-over-quarter. • Designed and executed HPV vaccination digital launch in Kazakhstan. Achieved 40% HCP reach within 6 months with no prior footprint and limited budget. • Launched vaccine (Gardasil) professional website. More than 8000 active users with moderate investments; rolled out HPV consumer campaign using glob

• Developed and implemented digital strategies for Virology and Oncology BUs. • Spearheaded digital transformation for Field Force team. Achieved 80% consent coverage. Designed and led company led online events and congresses. • Utilized digital tools: approved emails, SFMC campaigns, CLMs, websites. • Piloted Veeva Engage (remote calls tool) for Russia with 75% of adoption rate during the pandemic . • Led MDE project: successful SFMC and Consent Hub implementation

• Designed and developed MSD Russia internal site on SharePoint. • Led digital pillar for Veeva CRM launch in Russia. • Executed digital launch campaign for breakthrough HCV treatment. • Optimized digital transformation for daily processes (CLM, procurement).

• Supported L&D processes: partner support, learning needs analysis, class and curriculum organization. • Transformed L&D digitally: developed internal site, created automated training applications. • Developed online catalog of internal courses.