Yvonne Bieri

- Leadership and change management (200+ people) - 5 direct reports (Head of Key Account Management, Head of National Deployment, Head of Direct Retail (Boutiques), Head of Commercial Planning and Capability Building, Head of Customer Care)

meepl was a software startup (B2B2C, SaaS) focusing on leveraging human body data to fuel a range of applications for the apparel industry and consumers. meepl's solution portfolio included smartphone-based body scanning & profiling, size recommendations for clothing and 3D virtual dressing rooms. meepl was successfully sold to Zalando.

- P&L responsibility, in charge of + 350 brands and +80 people - Setting strategic agenda, revenue targets, annual and long-term budget plans, KPIs and ensuring that all objectives are met - Identifying opportunities, new brands and industry trends and developing and implementing new business initiatives, new categories, assortment concepts and campaigns to drive sales performance online and offline - Negotiating all contracts and developing partnerships globally - Wide project management

- Defined and executed assortment, brand and product strategies - Accountable for developing and growing contemporary womenswear double digit offline and online - Overall responsibility for the introduction and development of a new premium privat label - Accountable for product development, branding, pricing, positioning - Developed and implementing new e-commerce assortment strategies and brick & mortar concepts - Negotiated prices and annual conditions with suppliers globally

- As a direct report to the Director Operations, I managed a team of 10 people and was responsible for the whole sampling process, starting with the sketch till the prototype was ready to go into production - Coordination of all interfaces, such as Design, Pattern Design, Brand Management, Product Management and Procurement

Reported directly to the Buying Director with full budget and turnover responsibility - Purchased international fashion brands as well as overall responsibility (creative lead, global procurement, pricing, positioning, communication, merchandising, performance) for the private label YVES (concept brand with 12 collections a year)

- Same core responsibilities as a buyer for a subarea

Analyzed sales reports and stock performance on weekly basis and provided accurate forecasts and SWOT analyses

CAS in Marketing Management und Verkauf & CAS in Online Marketing