Zhe Huang

Berufserfahrung von Zhe Huang

• Bis heute 15 Jahre und 5 Monate, seit Feb. 2009

  Digital Director

  Universal McCann

  • Head of UM Beijing Digital, driving Digital Strategy and Innovation solution. Cross Search, traditional Online Display Ad, Mobile, SNS, Direct Marketing and new technical base solution. Manage and work with team to drive business growth. • Drive cross-office collaberation • Key brands focus: Microsoft, UPS, Cathay Pacific, MasterCard, ETS

• 1 Jahr und 2 Monate, Jan. 2008 - Feb. 2009

  Senior Brand Director

  Publicis Modem

  • Participating Publicis Modem China initiative, operation initiation and team recruitment. • Developing and drive digital business for key Accounts. Lead IMC campaign, including reach strategy, engaging program, CRM, leads management and social media communication (Monitor, seeding and WOM management), • Key brands focus: HP, Nestle, LG

• 2 Jahre und 3 Monate, Okt. 2005 - Dez. 2007

  Account Director

  Publicis Advertising

  • As team head of HP PSG, handling HP PC marketing campaign, co-op with Regional network, lead integrated campaign cross Printing and Enterprise solution group. • Key achievement includes o Drive launching ‘The computer is personal again’ Campaign to China o Lead over 30 campaigns and drive biz growth, including branding and segmentation strategy, product promotion, city expansion and industry approach • Key brands focus: HP (Desktop PC, Laptop, Handheld, Workstation, Printer) • Award: 2007 HP AP Total Care