Zhongyuan Wen

 Developed marketing team from 1 to more than 20  Developed marketing plans for online game States at War, including online and offline market research to identify targeted gamers and their psychological needs, employing online writer writing background novel for the game, cooperating with search engine for promoting Internet ranking and cooperating with webs for virus marketing.  Developed and implemented promotion programs, including selecting Game Showgirls publicly, joining the China Joy Exhibition

Major teaching subjects: Marketing Principles, Marketing Planning, Global Marketing (bilingual), E-commerce, Public Relations. Provide Adult Education for employees from Banks in Guangdong

Developed promotion program for the Asian Game’s Five-Goat Mascot credit cards. Assisted the bank in market investigation, identifying target consumers and researching the condition of their income and consumption. Developed detailed sales program, including selecting differential channels (group, personal, telephone, bank etc.) and setting up intensive POS distri-bution (mainly comprised of 200 franchised dealers). Tracked statistics of card opening, consumers’ condition, and constantly revised pro

Planned and implemented promotion programs. Independent study of 14 stores’ sales and consumer profiles, found out the local consumer preferences and buying habits. Selected a store for trial, be responsible for toffee-series product promotion and shop display, window design during Christmas season. Communicated effectively with customers, ensured sales of toffee-series product ranking first for six weeks, and promotion plans were extended to use by stores.

Organized, connected student team members and assigned task. Assisted the native classmates in investigating John Lewis and the competitors. Participated in information analysis and strategic report writing, and invited the manager of John Lewis for judgement and received compliment from the tutor. Greatly improved communicating ability, effectively solved cultural con-tradiction, and learned to be result-oriented.

Applied Management Theory, Marketing Research Methods, Global Market Research, Management Principle and Digital Media

Management Basic, Accounting and Finance