Zsuzsa Ábrahám

Manage the development, planning and implementing online and offline marketing strategies and PR campaigns for small companies, how do not have own marketing department.

Refreshed the online strategy after identifying customer needs to strengthen the market position of the company. Established a new website and web-shop with online inventory registration, an “order-to-pick-up” system, as well as content expansion and categorization. Realized the pilot shop of Store Concept 2.0 with an open-shelf design focused on beauty products and an enhanced customer experience in close cooperation with the German headquarters as the flagship shop of the international chain.

Identified, defined and implemented optimized and standardized marketing & sales strategies. Re-branded the chain in line with the global strategy. Yearly planned, created and realized marketing strategy for more than 200 pharmacies. Development and application of CI guideline, controlled the marketing budget, realized social media activities, headed the marketing department, launching Private Label products and executed brand management. Supported the preparation and the realization of a franchise system.

Identified communication channels based on market analysis and realization pilot projects locally. Working in cross functional team, created and implemented the strategy to transform independent pharmacies into a centralized pharmacy chain. Supported the transformation of the company organizational structure. Developed promotional sales strategy and a new sales area system with category management. Launched a pharmacy brand with a centralized marketing strategy for improved profitability.

Iporg Bt. was a concrete construction company of about 100 employees Conducted full project management for construction business, including budget management, project planning, scheduling, contract negotiations, record keeping and supporting hand-over processes.

The company ran the largest exhibition hall in Hungary between 1991 and 2015, as well as being the first design furniture shop in the country Tasks: Full responsibility for planning and managing art exhibitions and corporate events. Sales responsibility for furniture and lighting.

Marketing and cultural manager, drawing and art history teacher