daini Jüergensen

I built my career within WPP, GPJ and Publicis, leading brand strategy and creative activation for premium global clients, including advisory support for Uniplan. I later took senior brand roles for large commercial real estate groups, leading cross-sector brand frameworks and cultural ecosystem projects. Since 2019, I work as an independent brand strategy consultant, focusing on visual brand systems, narrative architecture and AI-empowered brand interpretive authority.

Led group-level brand strategy, cross-sector brand frameworks and cultural public projects for large commercial real estate portfolio. Delivered brand systems, public art and cultural ecosystem planning for mixed-use and public space developments.

Led group brand building and corporate IP upgrade. Standardised creative output and unified design & communication standards for real estate and cultural initiatives.

Led competitive pitch strategy and experiential brand concepts. Delivered multi-million euro brand experience projects and secured key client wins including Alibaba.

Oversaw creative quality and aesthetic direction for luxury and premium client campaigns. Led cross-border teams and delivered complex multi-disciplinary brand programs.

Developed creative strategy, project planning and art direction for brand experience assignments. Supported agency new business pitches and client activation delivery.

Built creative strategy for music and brand activation. Curated international music IP and delivered large-scale cross-border festival projects.

Developed brand strategy, visual communication and PR assets. Led creative teams and pitch delivery for luxury and cultural projects.

Created strategy-led campaign solutions, provided art direction and tracked global creative and design trends.