inayat haji

I localized complex systems for the Kenyan market through deep user research and architectural analysis, significantly boosting regional adoption. I designed AI-assisted retail workflows and utilized heatmaps and session analytics to resolve usability issues. By leveraging AI for research synthesis and creating scalable design patterns, I ensured brand consistency. Additionally, I managed the company website, optimizing it for conversion and increasing lead generation through strategic communication

I designed secure payroll systems, insurance dashboards, and HRMS workflows that empowered employees to manage onboarding and performance independently. By redesigning ERP onboarding and implementing a 3-click action rule, I boosted user adoption and slashed task completion times. I also built a modular design system to ensure consistency and speed up development. Beyond architecture, I collaborated with engineers for scalable implementation and mentored junior designers to elevate team-wide standards