koeun lee

· Developed online marketing campaigns and promotion activities such as BTS, Holiday, and new product launch in collaboration with category marketing/merchandising teams · Analyzed site traffic, conversion rate, and revenue to reinforce UX / UI · Managed demand generation tactics at SEO, SEM, and Affiliates to achieve sales target

· Directed study to seek insights to mobile consumer shopping behavior through globally approved study approach. Resulted in successful Samsung Galaxy series' launch · Developed and managed a comprehensive consumer perception study on TV in both UAE and Kuwait to garner locally tailored marketing insights · Managed BAS (Brand Awareness Study) & DAS (Dealer Attitude Study) with Samsung Korea HQ and regional market research agencies and set KPIs

· Analyzed sales and fund trends, coordinated business partner forums with global financial institute (Standard Chartered, Citi, Shinhan Group) · Produce sales and marketing materials (product leaflets, promotional catalog)

International economy and negotiations, professional projects Language and civilization (Chinese studies)

French language, literature, french economy and business Mass communication, information management, journalism