Павел Новиков

- take part in negotiations with the client (the biggest retailer in Russia ~3000 outlets) - budgeting - demand planning - organize promo-activities/off-shelf programs - solve logistics problems on national level - control price architecture - lead joint projects with the partners - conduct trainings and personnel recruitment - coordinate merchandising project on entrusted territory (~40 direct reports)

- coordinate and execute Consumer Dialogue through Retail (CDR) methodology in Russia - take part in elaboration and development of retail communication strategy using different touchpoints with consumer - manage the process of retail outlets database update and outlets classification - analyse and evaluate effectiveness and productivity of touchpoints with consumer use