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Backbone Consulting AB

About us

Backbone Consulting was founded in 1989 supplying CRM software for the media industry in Scandinavia. During the years we have evolved and are now supplying one of the best order management systems with attached CRM for the online media industry globally.

Backbone4Media our niche product for the Media Industry is an end-to-end solution for media sales organizations. It uses predefined workflows supporting the whole lifecycle of a campaign from proposal to invoice. It also includes a seamless integration to market leading Adservers. Backbone4Media is sold directly by Backbone but also through strategic partners (AdSolutions BV, Adtech AG amongst others).

Why Use Backbone4Media?
- Help customers connect sales, operations/traffic and financial processes in ONE system
- The system keep track of the whole digital media lifecycle
- Minimizes administration and maximizing sales focus
- Helps maximizing yield through automated sales- and traffic control of running campaigns
- Flexible and very powerful inventory management
- Seamless integration to all major Ad servers
- Guarantees that all information coming out of the company has the same graphic profile and looks professional
- Price lists and discount rates are always up to date and in ONE system
- Easy to implement and easy to learn for end users

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