Senior Manager, Digital Marketing – Licensing (m/w/d)

Senior Manager, Digital Marketing (Licensing)

The Senior Manager, Digital Marketing leads end-to-end digital marketing activities for the Licensing business, driving campaign strategy, execution, optimization, and performance. This role partners closely with commercial and scientific teams to deliver impactful, data-driven campaigns that support lead generation and pipeline growth.

Tasks :

• Develop and execute integrated digital marketing campaigns across paid, owned, and earned channels.

• Manage full campaign lifecycle, including planning, content development, deployment, and performance reporting.

• Drive demand generation through email marketing, automation, and account-based marketing (ABM).

• Optimize digital performance using data, analytics, and AI-enabled tools.

• Oversee website content and user experience, ensuring SEO optimization and conversion effectiveness.

• Collaborate with CRM and marketing operations teams to ensure effective lead management and reporting.

• Manage digital marketing budget and support events/webinars through digital promotion.

• Partner with internal stakeholders to align messaging, strategy, and performance insights.

Qualification:

• Bachelor’s degree in marketing, life sciences, or related field.

• 5+ years of digital marketing experience, ideally in B2B or technical environments.

• Strong expertise in SEO/SEM, content marketing, email automation, and web analytics.

• Experience with marketing technologies (e.g., CRM, MAPs, GA4).

• Analytical mindset with strong project management and communication skills.

• Fluent in English.

Start : 04.05.2026