Country Manager – Technology Distribution (Germany)

Reports to: Sales Director

Location: Germany, with travel across the EU and UK

About the Company

This is a well-established, growing business operating across the UK and Europe, with a team of over 200 people. The company has a strong, people-first culture where individual contribution, passion, and accountability drive results. While it may not claim the best systems or processes, it prides itself on having some of the best people in the sector.

The company is a specialist distributor in the enterprise IT infrastructure space, covering storage, networking, servers, and cybersecurity. Rather than selling products for the sake of it, the organisation takes a consultative, outcome-focused approach. Working closely with partners, it delivers tailored, value-driven technology solutions that support critical business operations.

Operating in multiple countries across Europe, the organisation is a market leader for a number of globally recognised technology brands and is well-regarded for its value-added approach to infrastructure design, distribution, and security.

The Opportunity

The business is now seeking a commercially minded Country Manager to drive its continued growth in the German market. This is a strategic and operational leadership role that will suit someone with experience scaling sales teams, developing go-to-market strategies, and building strong local partnerships with both customers and vendors.

You will lead from the front-shaping strategy, transforming culture, and elevating performance-while also embedding a commercially disciplined and consultative approach to enterprise sales.

Key Responsibilities

• Ensure existing revenue streams continue to perform during growth and transition phases
• Transition the local operation into a P&L accountable business over time
• Understand local market dynamics and define a 2-year strategic plan for the region
• Implement a delivery roadmap aligned to growth and profitability goals
• Build a structured, performance-led sales environment based on best practice
• Develop new and existing vendor relationships in alignment with business objectives
• Lead local hiring strategy, onboarding, enablement, and development for commercial teams
• Work cross-functionally with regional and international experts to grow capability

Ideal Profile

• Proven experience leading and growing sales or commercial teams
• A clear understanding of value-based selling in B2B or enterprise technology
• Commercially astute, able to influence strategy and business performance
• Experience driving change, improving sales discipline, and introducing structure
• Ability to build and maintain vendor and customer relationships at a senior level
• Resilient and hands-on leadership style with strong interpersonal skills
• Experience navigating matrixed or international organisations

Why Apply?

• A significant leadership role with real autonomy to shape local market strategy
• A chance to grow a regional operation and influence broader European strategy
• Market-leading financial incentives tied to personal and business performance
• Opportunity to work with globally recognised technology vendors
• Impact-driven role within a mid-sized business with ambitious growth plans

Requirements

• Willingness to travel between Germany, UK, and other European offices
• Strong communicator with influencing and stakeholder management skills
• Demonstrated ability to improve business performance and drive growth
• Experience in sales enablement, training, or process implementation
• Self-starter with a collaborative, proactive approach
• Leadership experience in a commercial, sales, or distribution function

Desirable Attributes

• Fluency in multiple European languages
• Understanding of cultural differences across European markets
• Experience in the IT distribution or technology sector

Compensation

• Competitive base salary
• Company car or car allowance
• Performance-linked incentives

*Rates depend on experience and client requirements