Senior Manager Consumer & Market Insights - Europe (m/f/d)
Senior Manager Consumer & Market Insights - Europe (m/f/d)
Senior Manager Consumer & Market Insights - Europe (m/f/d)
Senior Manager Consumer & Market Insights - Europe (m/f/d)
Adidas AG
Konsumgüter, Handel
Herzogenaurach
- Art der Anstellung: Vollzeit
- 83.000 € – 100.500 € (von XING geschätzt)
- Vor Ort
- Zu den Ersten gehören
Senior Manager Consumer & Market Insights - Europe (m/f/d)
Über diesen Job
Senior Manager Consumer & Market Insights - Europe (m/f/d)
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:
Contribute to sustainable growth of consumer desire, net sales and profitability by bringing external consumer, market and competitor insights into the business.
Contribute to embedding data to inform the mid-/long-term strategic plan, prepare decision-making, and support the business development function.
The Consumer & Market Insights Team is a strategic & commercial partner to the business and a key part of ensuring the business is consumer-obsessed.
KEY RESPONSIBILITIES:
- Drive implementation of standard, best-practice approach to meaningful external data-analysis and facilitate interpretation, to effectively and efficiently support strategic business planning.
- Drive development of relevant tools and interactions to facilitate access to insights. Educate stakeholders and contribute to data-based decision-making and action. Source specific insights tools to enable consumer and market insight generation.
- Drive the execution of collaborative European projects, process improvements, new tools and best-practice sharing that are in alignment with the strategies and priorities of the adidas Group organization’s strategy and principles.
- Prepare detailed briefings
- Be the point person for agencies and internal stakeholders
- Define and execute a process and interaction with global sales teams and European clusters BD teams regarding consumer & market intelligence
- Leverage and share insights across BUs, Account Managements at global, European and local level
- Improve tracking and management of research requirements and efforts
- Define recommendations and potential actions based on insights
KEY RELATIONSHIPS
- Market Europe: Business Development Teams Europe and Clusters, BUs, Channels
- Global: Consumer Insights, Global Sales
- Others: key support functions e.g. IT, Finance, relevant functions in other markets
- Agencies and other external partners
KNOWLEDGE, SKILLS AND ABILITIES:
- Strong knowledge of business KPIs and ability to work with numbers, showcasing diligence & attention to detail
- Strong analytical skills, ability to organize data, and draw powerful insights by effectively displaying information and identifying relevant patterns; confidence in using (multiple) data sources to decipher and tell a clear story
- Strong communication skills
- Strong collaboration skills with the ability to create effective, deep and successful working relationships across all levels of the organization
- Previous consumer insights, sales or marketing experience within the international sporting goods industry or experience in project management helpful
- Mental flexibility, adaptability, initiative and determination
- Ability to drive conclusions from data and insights to support definitions of strategic levers and translation into operational plans
- Excellent verbal and written skills in English (German or other European languages are a plus)
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
- Degree in psychology, sociology, data analytics, marketing, business studies, or related field
- 3 to 5 years work experience within project management or in a consumer insights role
- Experience in working with databases, Tableau/ Microstrategy, Excel (incl. Pivot), Think Cell, high interest in mastering new tools
- Passion for sport/ sporting goods industry
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
- COURAGE: Speak up when you see an opportunity; step up when you see a need..
- OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
- RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
Job Title: Senior Manager Consumer & Market Insights - Europe (m/f/d)
Brand:
TEAM: General Management & Business Development
State: BY
Country/Region: DE
Contract Type: Full time
Number: 531155
