GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.

Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.

Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Are you passionate about driving impactful marketing campaigns through automation? As Audience Segmentation Specialist (m/f/d), you will design, implement, and optimize marketing automation strategies to enhance customer engagement and deliver measurable results. You’ll collaborate closely with cross-functional teams, including marketing, sales, and IT, to ensure seamless execution. We value candidates who are detail-oriented, proactive, and eager to innovate in a fast-paced environment.

Responsibilities:

• Develop and manage marketing automation workflows to support campaigns and customer journeys.
• Analyze campaign performance and provide actionable insights to improve effectiveness.
• Collaborate with marketing and sales teams to align automation strategies with business goals.
• Ensure data accuracy and compliance with relevant regulations in all automation processes.
• Train and support team members on marketing automation tools and best practices.
• Stay updated on industry trends and recommend new tools or techniques to enhance automation.

Qualifications & Skills:

• Bachelor’s degree in marketing, business, or a related field.
• Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, or similar).
• Strong analytical skills and ability to interpret campaign data.
• Excellent communication and collaboration skills.
• Proficiency in English; German language skills are a plus.

Preferred Qualifications & Skills:

• Experience in a global or matrixed organization.
• Knowledge of GDPR and other data privacy regulations.
• Familiarity with CRM systems and integration with marketing automation tools.
• Ability to manage multiple projects and meet deadlines.

#LI-GSK

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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