Key Responsibilities

1. Policy & Regulation Analysis: Conduct in-depth research on hydrogen policies, subsidy mechanisms, green certification standards, and regional entry barriers across key European markets…
2. Customer Needs Mapping: Identify target segments (heavy-duty fleets, logistics operators, stationary power, port/mining microgrids)
3. Market Entry Strategy: Develop go-to-market roadmaps, including channel partner screening, localized pricing models, technical demo planning, and POC pilot frameworks.
4. Lead Nurturing & Commercial Support: Build initial lead pipelines, participate in early technical exchanges, trade shows, and commercial negotiations…
5. Product Market Access & Regulatory Compliance: Lead the regulatory compliance assessment for Chinese-made PEM fuel cell systems entering the European market. Manage mandatory certification processes (CE, ATEX, UN ECE R134/R107, etc.). Liaise with EU and national regulators to ensure full lifecycle compliance with local laws, environmental directives (RoHS, REACH), data privacy (GDPR), and carbon footprint disclosure requirements. Establish compliant documentation archives and localized technical file systems.
6. Role Evolution: Upon project completion, transition into a Regional Sales Agent or Permanent European-Based Employee based on performance and strategic fit, responsible for commercial execution and team scaling.

Qualifications

1. Master’s degree or above in Energy Engineering, International Business, Marketing, or related fields. 5+ years of experience in Europe’s hydrogen/new energy sector; prior exposure to PEM fuel cell systems or applications is highly preferred.
2. In-depth knowledge of EU and national hydrogen policies (e.g., RePowerEU, Fit for 55, National Hydrogen Strategies). Proven capability in independent market research, business model design, and business plan writing.
3. Fluent English (working proficiency); German/French/Dutch is a strong plus. Strong network within European enterprises, industry associations, or proven global expansion track record. Results-driven, agile collaborator, comfortable with milestone-based consulting engagements.