Real-time information is a critical supporting service for the bike boom.
More people are cycling, and more journeys are being made by bike. Across six major cycling markets in Europe, 12% of the adult population (16 million citizens) have started doing some cycling since the pandemic began.
Demand for cycling has grown through:
- Push factors such as environmental awareness, the need to reduce car journeys, and Covid-related desire for alternatives to public transport.
- Pull factors such as e...